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Why is Silicone more popular 為什么硅硐膠更大眾化？ |
| 硅硐膠(Silicones)： |
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生產商中有大的跨國公司，如行業中的四大公司：DOW,GE,Wacker,RP
Big multinational companies are producers big 4: Dow, GE, Wacker, RP |
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* 消費性產品 consumer product |
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| 過去十年內的價格體系發展 price development over last 10 years |
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* 非常低的價位 very low prices
* 生產量大于需求量 over capacity in production |
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對于小生產商來說，配方容易，生產簡單
Easy to formulate / produce even for small |
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* 僅歐洲就有6000個品牌 6000 labels in Europe
* 質量在大幅度滑坡 “down fall” of quality |
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| 市場宣傳 Promotion |
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* 硅硐膠能解決所有的難題 all problems can be solved with Silicone |
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| 聚氨酯膠： |
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全球僅兩家公司生產聚氨酯: Sika + Bostik Finley
Only 2 global companies produce Polyurethane: Sika + Bostik Finley |
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* 更傾向專業化 approach to professional
* 傾向專業場合應用 specification approach |
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生產難度高并需更高的投資
Difficult to produce and higher investments necessary |
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